FLO began with a brother and sister turned best friends turned roommates turned partners in PMS problem solving.
PMS is a really strange thing. When you get your first period, you’re taught to accept it as something that just comes with the territory of being a woman. And despite the fact that 90% of women experience PMS symptoms month in and month out--no one talks about it. Even when discussed among women, periods and PMS tend to be taboo topics.
My brother and I set out to learn as much as we could about periods and PMS, and to solve a problem that affects more women than it spares. We founded FLO not only for me, but for our family and friends, and for all the other women who can agree: PMS f*cking sucks.
-Brianna Bitton, Co-Founder
I know, I know--I’m a dude. And like most dudes, PMS and periods aren’t my forte. Which, when you stop to think about it, is kind of a shame. Half of the world’s population has periods (at one point or another). And PMS affects over 90% of them. On the global scale, PMS is a BFD.
I’ve always been surrounded by some seriously inspirational women, including my empowering mom and my best friend and roommate--my big sister, Brianna. What I’ve learned from them about PMS and periods is this: PMS f*cking sucks. Brianna and I founded FLO for all the women we know, and the ones we don’t. For every woman who has a period and experiences PMS. All 90% of them.
-Bobby Bitton, Co-Founder